About a month ago, a company known as Overstock.com announced that it had bought Bed Bath & Beyond and planned to bring the once titan of a company out of bankruptcy. Now as of last week, Overstock.com has officially republished its website as BedBathandBeyond.Com.
Overview
The new merger ultimately combines the online business model of Overstock while combining its products with favorable Bed Bath & Beyond products. “All of Overstock’s categories will transition over and new products will also come in,” Jonathan Johnson, CEO of Overstock, said in an interview. “Since this deal was announced, we have added over 600,000 new products to the site, these products are the name-brand products that people have always bought and expected to buy at the old Bed Bath & Beyond.”
The Revival
When the company was purchased by CEO Johnathan Johnson, he promised a brilliant combination of familiarity and freshness. “It will have the same great bed, bath, and kitchen items but it will also have a much bigger beyond,” he said. The “Beyond” will entail a much wider range of cookware, appliances, and linens.
Promotional Offers
Since the new version of Bed Bath & Beyond is strictly e-commerce, the CEO stated that online shoppers can take advantage of many deals and promotions through the mobile app. These perks include a 25% discount for downloading the app and making a purchase, and more. “I guess what I would say about the coupon is that if you like Bed Bath & Beyond coupons in the past, you will like the new Bed Bath & Beyond mobile app we will be rolling out with launch in the U.S.,” said Johnson.
Wrap Up
The revival of iconic Bed Bath & Beyond is one of the more notable resurrections of a bankrupt U.S. company. When asked if the CEO would open physical stores, he responded by saying that is not something he sees happening in the foreseeable future. Something that Johnson said they have been thinking about changing is the company’s stock ticker from “OSTK”. When it comes to that development, we will have to wait and see if that happens in the foreseeable future.